Fix one diagnosed constraint—and measure what changes.
Audit diagnoses. Sprint fixes. A Sprint bounds one primary diagnosed constraint, the intervention, responsibilities, tracking, and success terms before implementation begins.
One primary growth constraint is already sufficiently diagnosed and can be bounded.
The business wants focused implementation rather than a retainer, general consulting, or generic marketing activity.
A baseline, target metric, success threshold, measurement source, responsibilities, and measurement window can be agreed before activation.
Evidence and access boundary
A prior paid POG Audit is not mandatory. The diagnosis may come from a POG audit, credible verified evidence the business already possesses, or POG qualification/scoping when the constraint is already sufficiently clear.
The constraint, baseline, intervention, target metric, success trigger, responsibilities, dependencies, implementation period, and measurement terms.
02
Agreed Implementation
The coordinated implementation work serving the one agreed primary constraint.
03
Measurement Setup
The tracking necessary to evaluate the agreed trigger using the agreed measurement source.
04
Sprint Progress Reviews
Bounded working and checkpoint reviews appropriate to the implementation.
05
Sprint Results Review
Evidence of what changed, whether the trigger was achieved, and the recommended next move.
Delivery and terms
Implementation and measurement are separate, agreed periods.
How delivery works
Implementation runs for up to 30 days.
The measurement window is agreed before activation based on what is being tested and is normally no more than an additional 30 days for V1 unless a justified exception is agreed.
Required access, assets, stable tracking, client responsibilities, and conditions that pause, restart, or invalidate measurement are defined in the Sprint agreement.
What is not included
Indefinite marketing management or a generic agency retainer
General consulting or an attempt to fix everything in 30 days
Automatic acceptance when the constraint cannot be confidently identified and bounded
A 30-day result or revenue guarantee
Qualified fee structure
$500 activation + $1,997 conditional success fee
Maximum Sprint fee
$2,497—not an upfront price
The $500 activation fee is due before implementation and remains earned for the Sprint work performed.
Success fee condition
Success is defined before activation
The $1,997 success fee is due only if the agreed trigger is achieved under the agreed measurement terms. If the trigger is not achieved despite the client fulfilling the agreed requirements, the success fee is not due; the $500 activation fee remains earned for the Sprint work performed.
If required access or assets are withheld, tracking is disabled, agreed client responsibilities are not completed, or the tested offer, pricing, traffic, or system is materially changed, measurement may be paused, restarted, or treated as invalid under the agreement. This does not automatically make the success fee due.
Choose with intent
When another path fits better
Choose an Audit when the primary constraint is not yet sufficiently diagnosed. POG will not force an unclear problem into a Sprint.
SEE / Mini Growth Audit
What can we determine from what the market can already see?
